What is giorgio armani best known for

Today the Armani brand architecture encompasses one corporate brand and three sub-brands, each catering to different sets of target customers and at different price levels. The signature Giorgio Armani line: This is the main collection of very high quality classic apparel that consists of the signature Armani suits, Oscar gowns and so on, which are of the ultra-premium price points and essentially targeting consumers in the 35 to 50 year old age group.

Emporio Armani: Targeted especially at the young professional segment in the 25 to 35 year old age group, the Emporio Armani brand provides fashionable and contemporary designs that are relevant to the target customers. Milan and wore the number 7 jersey. It was created for everyone who loves exceptional style and wants to maximize their experience from sporting activity.

This fashion label caters to a wide range of sport including running, fitness, golf and winter sports. This serves as the ultimate testimony to the power of the brand. By providing the entire range of its apparels and accessories, Armani Exchange provides customers with the complete feel of the luxurious fashion of Giorgio Armani. In , the Armani Group completed its 3-year streamlining transformation and has discontinued the following lines:. It offers gala and award-show wear including gowns and suits that are ultra-luxurious, exemplifying the understated chic that epitomizes the essence of the Giorgio Armani brand.

This line is almost exclusively targeted at the rich and famous. This basically caters to the segment of people who aspire to wear high quality Armani apparel but cannot afford the ultimate signature line, or to those who crave to add extra products to their existing portfolios. Armani Jeans: This is the lowest range of Armani apparel.

This Armani brand is to the value segment what the signature line is to the premium segment. Catering necessarily to the young adults in the 18 to 30 year old age group, the Armani Jeans collection provides a trendy yet fashionable and luxurious line of apparel. Armani Junior: This kids fashion brand was designed specifically for infants and children. The brand is best known for its sophisticated simplicity, sleek tailoring and classic colours. Taking inspiration from the adult line, sumptuous materials and attention to detail are combined to create a collection which is synonymous with quality.

Armani Junior : This kids fashion brand was designed specifically for infants and children. The corporate brand and sub-brands help Giorgio Armani to operate in many segments of the fashion apparel market. But this is not all. Not only does Armani straddle many segments of the same product category, but also many different product categories.

Leveraging its strong brand equity in the fashion apparel market, Giorgio Armani has ventured into other related categories like eye wear, watches and cosmetics. These are made available in each of the above-mentioned brand categories to ensure that it is available to the different segments of the market. It is usually argued that eye wear, perfumes, watches and cosmetics are strongly related to fashion and luxury and thus it is natural for fashion houses to extend their brands into these categories.

Giorgio Armani is a very strong example for this argument. By leveraging its expert knowledge of the fashion and luxury industry, Armani has been able to come up with winning concepts in the other product lines of cosmetics, watches, jewellery, eye wear, underwear and loungewear.

But Armani has not stopped at fashion as a product category. Armani has extended the brand into multiple other categories, such as:. Armani Casa home collection : This brand shows how Giorgio Armani presents his ideal for living, his dream of the perfect environment: an intimate and comfortable space in which to relax, unwind and entertain. It offers up-market furniture, home accessories, textiles and decorative objects, as well as interior design services for a variety of spaces including yachts, planes and villas.

The project consists of homes, a 5A office building, a shopping street, underground malls and supporting facilities. The design and building of facilities was managed by Armani Casa. Armani Beauty fragrances and cosmetics : This beauty line reflects the signature Armani sophistication in its makeup, skincare and fragrances.

It teams up with international makeup artists, like Linda Cantello, to communicate its expert knowledge in the art of beauty. One of the precious ingredients used in its fragrances is the Damask Rose, which requires precise extraction methods.

The range of products is exclusive and distinguishes itself not just by its high quality but also the rich and sophisticated image of its refined packaging. The search for fabrics has always been one of the distinctive elements of Armani's collections for men and women, becoming a key design element in , together with embroidery and the return to evening wear that he brought about. Here the look was precious and exclusive but always in a minimalist key, demystified through the use of low-heeled shoes or sneakers.

An attentive analyst of past cultures and Eastern influences, Armani's clothing has never been a collage of banal ideas. Throughout his career he has always succeeded in providing new images of how men and women dress and in translating elegant, decorative patterns into a unique but accessible style.

Bianchino, Gloria, and Arturo Carlo Quintavalle. Moda: Dalla fiaba al design italia Novara, Italy: De Agostini, Bucci, Ampelio. Milan: Abitare Segesta, Celant, Germano, and Harold Koda, eds. Giorgio Armani. New York: Guggenheim Museum Publications, Sollazzo, Lucia. Edited by Guido Vergani. Milan: Baldini and Castoldi, Armani's Design Skills Develop In the late s Armani met Sergio Galeotti, which was the beginning of a relationship that lasted for years.

International Recognition The secret of Armani's great success seems to derive from his having introduced, at the right moment, a new approach to clothing design that reflected the changes in post society, which was composed essentially of a middle class that could no longer afford to wear couture clothing but at the same time wanted to construct a distinctive image for itself.

Style and Innovation There is a common thread running through Armani's stylistic development that is closely associated with the change in contemporary society. White, Nicola. London: Carlton, Armani Wedding Dresses. Giorgio Mens Cologne. By Crystal Schwanke. Famous Fashion Photographers. He seemed defiant, not vulnerable, at ease. As opposed to the multifaceted, buzzing hive usually behind the scenes at a catwalk show, of many people working in splendid isolation, here Mr Armani was the apex of activity.

He tweaked a belt, adjusted a hem, calling to a wave of assistants that ebbed and swelled nearby. That ocean of bodies was next to another, the models; in the middle, Armani only — like Moses, parting that sea. He was the only person that touched any model. He styled every outfit himself, sometimes placing accessories, more often removing. As the show commences, he stands a metre or so away from the exit to the catwalk. His are the last set of eyes to see every model. How can a fashion company continue without that kind of figure?

In the past, Armani has pointedly refused to speak of the future. No succession plans, no prospects for sales of the company, which Armani still not only heads creatively but also fiscally and is the sole shareholder. Presently, he has begun to open up… a little.

He suggested a sale to an Italian company, one perhaps outside of fashion that could afford the multibillion-pound price his label would demand. Ferrari has been floated. I wonder if the pandemic reset the way Armani saw himself and his world — the fragility of life is something, after all, that has been re-emphasised to us all.

But shared notions of faultless elegance and excellence in construction across the three can certainly unite them. He pauses. I wonder what Armani wishes his to be. I would find it nice if my name would be remembered for something in 50 years that was associated to a certain type of style, a certain way of seeing life.

My legacy, I would like it to be beyond just clothes. That is important. Respecting people, with my clothes. Respect, duty, rigour. These are all synonymous with Armani. The clothes are soft, but the man can come across as hard, tough.

How does Armani relax? How does he have fun? Now, at my age, I think I can afford to relax. That is my idea of pleasure. Family is also important. He connects with his extended family — he adores his infant goddaughter, Bianca.